Moxie gets the meeting. Discipline gets the deal.
I help CROs turn one skill gap into a habit the whole team runs.
People I Help
B2B sales teams of 5-25 sellers doing complex deals with midmarket and enterprise companies. Think >$50K deal size and >3 months sales cycle with multiple buyers.
Problems I Solve
CROs and VPs of Sales don’t have time to organize, develop, and deliver training themselves. And internal enablement people benefit from partnering with someone like me who brings the experience of 20+ years and $2B in sales. Sales leaders want a structured, tailored, energizing approach to improving seller and manager behavior. Some of the reasons why people engage me:
Win rate is low or declining
Deals are dying in no-decision
Reps can’t hold their own with execs
Deal sizes are too small
Sales forecast is fiction
Services I Offer
Introducing B2B Elite, my offering for enterprise sales skill development.
Assess
Scope
Self-guided online assessment
30-minute readout of your results
Investment
Free
Diagnose
Scope
2-day deep dive workshop
CRM data, calls, surveys, interviews
30-minute readout with tailored improvement plan
Fee credited 100% towards Empower or Transform if you start within 30 days after the readout
Investment
$
Empower
Scope
One of the six skills I teach
Tailored to your deals, industry, and business
Training sessions, breakouts, and exercises
Group coaching sessions
Tools and AI assistants to reinforce skills
Cohort of 5-15 reps with managers
4-6 week duration
Investment
$$
Transform
Scope
One or more of the six skills I teach
Tailored to your deals, industry, and business
Training sessions, breakouts, and exercises
Group coaching session
Tools and AI assistants to reinforce skills
Multiple cohorts of 5-15 reps with managers
Delivered in 4-8 week sprints
Investment
$$$
Skills I Teach
6 skills that separate elite enterprise sellers from the rest
Disciplined Discovery
Gather reliable info to advance or disqualify deals faster
Bulletproof Business Cases
Build concise, exec-ready business cases that get funded
C-Level Conversations
Go toe-to-toe with and influence CEOs, CFOs, GMs, and VPs
Creating Champions
Build reliable internal selling when you’re not in the room
Masterful Multithreading
Build consensus across multi-stakeholder deals
Quality Qualification
Forecast accurately and save time with buyer evidence (MEDDPICC)
What Participants Accomplish
Increase confidence and performance through skill development
Ask questions that surface real business pain
Quantify the cost of inaction before they propose
Multithread earlier and more effectively
Build champions who sell internally when you’re not in the room
Build exec-ready business cases
Go toe-to-toe with CFOs, COOs, GMs, and CEOs
Forecast off customer evidence instead of optimism
What They Say
"DMo learned our business quickly and tailored prospecting, discovery, value selling, and demos to our industry, business, and deals."
Andre McGregor
CEO, ForceMetrics
"DMo is a master trainer who can model and teach any enterprise sales skill. Our whole team leveled up under his leadership and instruction."
Sean Burns
SVP Sales, CMT
"DMo is an incredible motivator, teacher, and leader. The skills he teaches helped me close more enterprise deals for more money."
Russ Mandelik
VP Strategic Accounts, CMT
Answers to FAQs
Q: Can’t we just pay for cheaper, online training?
A: Online training is cheap and easy to buy, but it’s typically weak on judgment-heavy skills like discovery, business case-, and champion-building. Plus, cookie-cutter online training is not tailored to your deals. The live, focused delivery, tailoring, engagement, and reinforcement will result in greater, faster, stickier behavior change.
Q: Why just focus on one skill at a time instead of multiple skills?
A: All the skills I teach are related, and elite enterprise sellers have all six. In my experience, behavior change happens when you go deep, not broad. Trying to shift six skills across a cohort in a few weeks usually means none of them stick. One well-reinforced skill is more likely to show up in call reviews, deal reviews, and results. If more than one skill matters, that’s what my Transform package is built for.
Q: Will my reps and managers have the time to invest in this?
A: I get it. Your team is already busy. Delivery is paced over weeks specifically so reps keep doing their day job while they learn. Sessions apply directly to their live pipeline and real deals, not abstract theory that pulls them away from selling. I ran this method and rhythm as CRO from $0-$300M+.
Q: Can we train more than 15 reps?
A: Yes, but with multiple cohorts. Depending upon my capacity, I might be able to do two cohorts at once. Cohort size is a deliberate design choice. Five to fifteen reps balances two things: small enough that every rep gets real coaching, large enough to build one shared rubric a team can carry forward together.